Strategy 2026
Company-level objectives and priorities for MavelPoint. From baseline metrics to long-term vision, this is the single source of truth for what we are building and why.
April 2026 Baseline
Where we stand today. These numbers define the starting point for every objective in this strategy.
Current Metrics
| Metric | Value |
|---|---|
| Registered users | 12,500 (organic growth, no paid acquisition) |
| MRR | €0 (pre-revenue, monetization is #1 bottleneck) |
| Paid users | 0 (no paid tier launched) |
| Team | 8 people (Dev: 3, Marketing: 3, Finance: 1, CEO/CTO: 1) |
| Funding | Bootstrapped |
| Products | MavelPoint Web App (Live) MavelTree (Live) MavelCam (Beta) Website Astro (Live) |
| Sign-up source | 100% organic |
| Activation rate | Unknown (needs instrumentation) |
Strengths
- ✓ 12,500 users without spending on acquisition
- ✓ Full product suite live
- ✓ Scene credibility
- ✓ Bilingual EN/ES from day one
Risks
- ✕ Zero revenue with 8-person team
- ✕ Unknown activation/retention
- ✕ Monetization untested
- ✕ MavelCam still in beta
- ✕ 3 devs serving 4 products
Strategic Pillars
Three pillars in strict priority order. Every decision flows from this hierarchy.
Monetize (survival)
Turn 12,500 free users into revenue. Existential priority.
Activate & Retain (foundation)
Understand and improve the funnel. Revenue depends on active users.
Grow (acceleration)
Scale from 12,500 to 30,000. Only invest once pillars 1-2 work.
Priority rule: Monetize > Activate/Retain > Grow. Always.
Short-Term Objectives — Q2 2026 (April-June)
Four objectives that must land this quarter. These determine whether we survive.
S1 — Launch Paid Tier
DEADLINE: MAY 15, 2026
The single most important objective. No revenue means no company.
Key Results
Feature Gating
| Feature | Free | Pro €9.99/mo | Team €19.99/mo |
|---|---|---|---|
| EPK | Basic | Full + custom sections | Full + custom sections |
| Bookings | Receive only | Manage + calendar | Full + contracts |
| Analytics | Basic views | Detailed + sources | Detailed + team reports |
| MavelTree | Branded | Custom domain, no badge | Custom domain, no badge |
| Releases | 5 releases | Unlimited | Unlimited |
| MavelCam | Watermarked | No watermark | No watermark + team |
| Storage | 500 MB | 5 GB | 25 GB |
Owner: CEO/CTO + Dev + Finance
S2 — Instrument the Funnel
Key Results
Owner: CEO/CTO + Dev + Marketing
S3 — Activate the Existing Base
Depends on: S2 (Instrument the Funnel)
Key Results
Owner: Marketing + Dev + CEO
S4 — MavelCam to Production
DEADLINE: JUNE 2026
Ship MavelCam to the App Store and Play Store. The content pull loop depends on this.
Key Results
Owner: Dev (2 of 3 devs) + Marketing
Mid-Term Objectives — Q3-Q4 2026 (July-December)
Four objectives to scale what Q2 built. These turn a working product into a working business.
M1 — Reach 1,000 Paid Users
Milestones
200
July
500
September
1,000
December
Targets
>3%
Monthly upgrade rate
<5%
Churn rate
>€9/mo
ARPU
Tactics
M2 — Reach 30,000 Total Users
Sign-up Source Targets
>50%
Organic
<30%
Paid
>20%
Referral
<€3
CAC
Tactics
M3 — Build the Retention Machine
Targets
>30%
30-day retention
>0.35
WAU/MAU
2+
Retention loops working
Tactics
M4 — Establish B2B Channel
Targets
5
Agencies using MavelPoint
2
On Team plan
Q1 2027
Agency feedback informs roadmap
Tactics
M5 — Launch and Scale Local Circuit
Local Circuit creates a unique community-driven growth loop. It brings promoters, artists, and their communities together — driving sign-ups, engagement, and establishing MavelPoint as the platform for local scene development.
Key Results
- ● Local Circuit feature fully live by Q3 2026
- ● 20 Local Circuit editions created by promoters by end of Q4 2026
- ● 500+ artist registrations across all editions
- ● 5,000+ community votes cast (driving new visitors to MavelPoint)
- ● 10% of community voters convert to MavelPoint sign-ups
Milestones
July 2026
Local Circuit MVP live
September 2026
10 active editions
December 2026
20+ editions completed
Dependencies
Promoter onboarding (M4), voting infrastructure, anti-fraud measures for voting
Long-Term Objectives — 2027
Directional goals that shape our decisions today. These are not commitments — they are north stars.
L1 — Profitability or Funding Path
Path A — Profitable
- • MRR covers team (~€25-30K/mo)
- • ~3,000 paid users at current ARPU
Path B — Fundable
- • Seed round €500K-1M
- • 50K+ users, 2K+ paid
- • Strong unit economics
Decision point: Q4 2026. Based on Q2-Q3 results, choose Path A or Path B.
L2 — Category Ownership
"When someone says EPK, MavelPoint should be the first thing that comes to mind."
L3 — Platform Expansion Beyond EPKs
Full booking management
End-to-end from inquiry to settlement
Release distribution
Manage releases, pre-saves, promo
Financial tools
Invoicing, royalty tracking, tax prep
MavelCam Pro
Advanced video tools, multi-camera, live stream
Potential Expansions
- • Local Circuit network: cross-city promoter connections, promoter feedback on artists, local artist network spanning multiple cities
Dependency: Only pursue if monetization works. Platform expansion without revenue is suicide.
L4 — International Expansion
Next markets
Dependency: After EN/ES markets are well-served. Do not spread thin before product-market fit is proven.
Resource Allocation
How the 8-person team maps to strategy. Every hour must count.
Current Team
| Role | Count | People |
|---|---|---|
| CEO/CTO | 1 | Strategy, product, architecture |
| Dev | 3 | Full-stack, mobile, infrastructure |
| Marketing | 3 | Content, social, campaigns |
| Finance | 1 | Billing, admin, compliance |
Recommended Q2 Allocation
| Person | Focus | % Time | Objective |
|---|---|---|---|
| CEO/CTO | Paid tier architecture, pricing, strategy | 60% | S1 |
| CEO/CTO | Analytics instrumentation | 20% | S2 |
| CEO/CTO | Activation strategy | 20% | S3 |
| Dev 1 | Stripe integration, billing system | 100% | S1 |
| Dev 2 | MavelCam production release | 80% | S4 |
| Dev 2 | Analytics events | 20% | S2 |
| Dev 3 | MavelCam production release | 60% | S4 |
| Dev 3 | Feature gating, upgrade UI | 40% | S1 |
| Marketing 1 | Reactivation campaign, email sequences | 70% | S3 |
| Marketing 1 | Paid tier launch comms | 30% | S1 |
| Marketing 2 | MavelCam launch marketing | 60% | S4 |
| Marketing 2 | Content + SEO | 40% | S3 |
| Marketing 3 | Social media, community | 50% | S3 |
| Marketing 3 | Dashboard + reporting setup | 50% | S2 |
| Finance | Stripe setup, pricing ops, tax compliance | 100% | S1 |
Decision Framework
How to prioritize when everything feels urgent. Use this before starting any new initiative.
Priority Stack
Revenue
Does it directly generate or protect revenue?
Retention
Does it keep existing users coming back?
Activation
Does it help new users reach their "aha moment"?
Acquisition
Does it bring new users to the platform?
Platform expansion
Does it expand what MavelPoint can do?
"Should We Build This?" Test
Before starting any new initiative, answer these 5 questions. If you cannot answer "yes" to at least 3, do not build it.
Does it serve one of our Q2 objectives (S1-S4)?
Will it move a core metric (revenue, activation, retention)?
Can we ship it with the team we have, in the time we have?
Is it higher priority than what we would pause to build it?
Can we measure its impact within 30 days of shipping?
Review Cadence
How often we check in, what we review, and who is responsible. Discipline is the difference between strategy and wishes.
Review Schedule
| Frequency | What | Who | Format |
|---|---|---|---|
| Weekly | Funnel metrics, blockers, sprint progress | Full team | 30-min standup |
| Monthly | MRR, users, activation, retention, objective progress | CEO + leads | 60-min review + written summary |
| Quarterly | Strategy check, objectives update, resource reallocation | Full team | Half-day offsite or deep session |
| Annually | Full strategy revision, 2027 planning | CEO + full team | Full-day workshop |
Monthly Review Template
Risks & Mitigations
Known threats to the strategy. Each risk has a concrete mitigation plan.
Risk Register
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| No one pays | Medium | Critical | Launch fast, iterate pricing weekly, talk to users, offer founding pricing |
| Activation too low | Medium | High | Instrument first (S2), then fix onboarding with data, not guesses |
| MavelCam delays | Medium | Medium | 2 of 3 devs allocated. If slipping, cut scope to core flow only |
| Team burnout | Medium | High | Strict priority stack, say no to everything not in S1-S4, protect weekends |
| Cash runway runs out | Low | Critical | Monthly finance check, 6-month runway minimum, emergency plan if <3 months |
| Competitor enters market | Low | Medium | Move fast, build community moat, scene credibility cannot be copied overnight |
| 3 devs not enough for 4 products | High | High | Focus: S1 + S4 first. Website and MavelTree in maintenance mode. Hire if revenue allows |
How Strategy Connects
This strategy document sits at the top of the MavelPoint skill tree. Every other skill derives from these priorities.
Skill Tree Hierarchy
mavelpoint-strategy
This document. Company-level objectives and priorities.
mavelpoint-growth
Funnel, conversion, paid campaigns, retention playbooks
mavelpoint-brand
Voice, tone, visual identity, bilingual guidelines
mavelpoint-content
Content marketing, SEO strategy, editorial calendar
mavelpoint-audiences
Personas, segments, user research
mavelpoint-copy
Messaging framework
mavelpoint-ads
Paid campaigns
mavelpoint-tokens
Design system tokens
Rule: If a skill contradicts this strategy, the strategy wins. Update the skill, not the strategy — unless the strategy itself needs a quarterly revision.